Category Archives: Marketing

TAIL WAGS DOG

Read my Report on Amazon in the June Issue of the GKIC No B.S. Newsletter (details on how to get this for free below), and you might naturally imagine its CEO high above the clouds, dealing with visionary thinking, moving money around, making acquisitions, ensconced in high-level meetings. Oblivious to piddling details. But, in the…

Continue Reading →

Case Study: How to make Octopus ad much more attractive and convertible?

Today I came across this ad on my facebook page (Note, it is in Chinese):                       Translation: Image text: Queuing can horn my will 2nd line: Unless you have this special reason, otherwise… octoups.com …..should apply “Octopus Auto Add Value” service, and get HK$100 supermarket…

Continue Reading →

If You Are To Dedicate Yourself To Truly Mastering Only ONE Category of Knowledge, Only ONE Skill-Set, Only ONE Competence – What Should It Be?

STANLEY BING is a funny, sarcastic, provocative guy. His books include Sun Tzu Was A Sissy…What Would Machiavelli Do?….and 100 Bullshit Jobs & How To Get Them. He’s a long-time columnist for Fortune, a top executive at a giant corporation whose identity is a worst kept secret, and a very rich fellow with homes in…

Continue Reading →

My New Product Launch Notes

My new program: EliteProgrammersControl.com is nearly completed, only finalized the website. This is a program I created out of my IT/Programming experience.  My target market is people who are IT executives/managers who does not have much or even no IT experience, and need to manage a group of programmers. Often time those people are a mess…

Continue Reading →

Process log of my new program

In the last 3 weeks I have created a new program that help IT and project managers to learn how to talk to their programmers so that they can get their job done. Since I am a programmer, and I know that a lot of managers, project executives with little or no prior IT experience found…

Continue Reading →

What is the best pricing model for the upgrade of a subscription-based web service?

Answer by Ellery Leung: Here are some of my ideas on your questions: I am not fully understand your question, so here I put an example here to illustrate: Assume that a customer subscribes for a Monthly service.  Monthly plan: $10, Annually $100 ($20 Discount).  This person subscribes for 4 months already (spend $40). How…

Continue Reading →

What is Value? How do you add more value to your customer?

If you are struggling, and even irritated by this phrase: add (more) value to your customer, you should continue reading this. Often time, a lot of marketer will say something similar to this: You should add more value to your customers so that they will treasure you and look at you like a hero. While…

Continue Reading →

3 Simple Marketing Questions To Uncover Another Million In Your Marketing Campaign

Let’s talk about using new marketing strategy for your marketing in this post.  But before that, let me tell you a story. Several days ago, I chatted with one of our office lady who is responsible for companies marketing.  I chatted to her because recently she was looking for someone to fill a job post…

Continue Reading →

Case Study: How to market your service by target marketing?

In this article you are about to see how to get a sale and make some money by using target marketing. Notice that when I say target marketing, what I mean is to create a particular offer to a particular group of people, which means, it is not, and never will be, a “one size…

Continue Reading →

Case Study: How to sell anything with marketing?

Although there is still several months to Mid-Autumn festival, certain hotels and food companies have already planned to launch their marketing campaign to promote their offer.  And in Mid-Autumn festival, one of the main food is moon cake. In traditional marketing, companies will usually use a TV-commercial and some new taste moon cake to get…

Continue Reading →