In this article you will discover the problems business owners are making when they are marketing their website using articles. Moreover, we will also discuss some key ideas to be considered when writing articles. After reading this article, you should be able to avoid the problem completely and market your website correctly using your articles.
Mistakes people often made when writing articles
One mistake people are often making is that they are putting their targeted keyword almost everywhere in the entire article; no matter it is suitable all not. Not only does it make the whole article difficult to read, but also it cannot cheat search engine for a higher ranking. If a person leaves immediately after reading your article, it is the same as telling search engine that this webpage does not worth reading. So eventually your search engine ranking of that article will be driven down.
Here are two things you can do to solve this problem. First, you can put your targeted keyword in your article title. It is extremely important as the title describes what you are going to talk about inside the article. The second thing is to ensure that the number of targeted keywords should not exceed 2% of your word count. So if it is a 500 words article, your main keyword should not appear more than ten times.
How to write an article that drives traffic
Here are some key elements that you need to know when you write an article:
– Do proper research: before writing an article, the first thing you need to do is to look carefully through the given information you have on your hand, or do proper research to ensure that you have the correct information. Based on the result you got, you can then determine your writing style and content structure.
– When people come to your article the primary objective is to get an answer for their question, solve their problem or get an opinion on a particular area. Therefore your article should address one of the above issues. The more targeted your topic is the better.
– Article structure: The next point is about the structure of an article. It should be consistent and logical. If you can illustrate your idea in a step-by-step approach, your visitors will be able to digest your idea more easily.
Although you do not need to be a writer to write an article, if you really do not want to write yourself, you can always pay someone to do that for you. Actually there are a lot of writing services that you can use to get a well-researched, unique article related to your target market. However, it is always safe to do a proper research first before investing a lot of money into a writing service. For example, you can ask the writer to give you their sample article and see if their writing style is suitable for your company overall culture. And you can give one to two test jobs and see how they perform. Once you feel comfortable with it, you can discuss with them for long-term cooperation.