In this article you are going to discover the blueprint of doing email marketing. Actually, selling things in email is very effective. Just by sending one email and money is coming in a short period of time. However, most business owners are doing it wrong. It is mainly because they are solely focus on “selling” to their email subscribers. Unless you always have “deals of the day”, chances are people may be tired to response to your email offer. Therefore here you will find out how we should do email marketing from collecting contact information to convert them to customers, while they are still happy with it.
Getting People To Subscribe
The first step of doing email marketing is to collect visitors’ contact information. If you are doing business online, that will be name and email address. Otherwise you may want to get more information like phone number and postal address. Assume that you are doing business online, you need to setup a page where people first come to your website, also known as “landing page”. And in this landing page, there is only one action a visitor should consider: providing contact information or not, and nothing else.
If you want to increase the number of subscription, you may want to include your opt-in form in all your webpage. So if people arrived to your website other than landing page, they still get an opportunity to subscribe your newsletter and get your free offer.
If you want to increase the response rate, or click-through rate, of your page, using video to present your offer may be a good solution. It is already proofed by numerous marketers that video converts better than plain text. So you are suggested to convert your sales letter to a video to get maximum return.
Build Relationship With Subscribers
Only a very few amount of people buy from the website the first time they go there. Therefore it is become vitally important to follow up with those subscribers and find out what they want. To establish a good relationship, you first send them an email thanking them of getting your free stuff. Then you can send a series of newsletter that contains high quality content that can help subscribers to move one step closer to their final objective. It is suggested to send 7 emails in 7 days, one email per day to get the best responses.
Convert them to customers
Let’s go back to landing page for a second. The quality of your customers depends heavily on what kind of offer you are using to build your email list. For example, if you are using discount coupon to build your list, people who subscribe are the one who are interested in buying stuff at low price. That means if you are selling your product at a normal price with lots of features, your list may not response it very well. While a discount coupon may be a good way to go, your best offer should be able to solve the biggest problem your customers are facing in your target market right now, and offer it for free in exchange of visitor’s contact information.
The next step is to follow up with them in your 7 emails in 7 days campaign. Here the main objective is to focus on providing useful content for subscribers and move them to their final goal. Think in this way: if you do not want to receive sales email day after day, your customers feel the same with you. While selling stuff through email is OK, only focus on selling stuff in every email could be a problem.