Get More Customers with Effective Video Marketing

If you are thinking about using video to get new customers, you should read this article.  In this article you will find out the reason why you should use video to promote your business, how to incorporate your product with your video, and how to create a video that drives traffic.  After reading this article, you will be able to get start using video to drive traffic to your website.

Why you should use video?

The main reason of using video to promote your product or service is trust building.  We all know that when people want to buy something, they need to first understand what is it? Is it effective? What other customers said about it?  Rather than presenting the image of the product, you may want to answer the above questions through a video.  Moreover, video is a great trust-building tool because people can really know you, see you and reach the “real person” in the video.  After understanding the reason of using video, the next step is to incorporate your product or service with your video.

Incorporate your product with your video

As we said before, presenting your product with image only does not able to satisfy your audience any more.  They want to know how this product or service works, and reviews from other people.  So the first thing you can do is simply presented how your stuff works.  You can compare two different results of “before” and “after” after using your product.  Moreover, you can also translate your instruction manual and guide to a 3 – 5 minutes video or online tutorials.  A merely 3 minutes video would save readers 1 hour reading your manual.

How to create a video that drives traffic?

Before creating your video, do a plan first.  Well-structured video can warm up your readers what is coming next.  Your plan should include a script to follow and your product.  If you don’t have a product, preparing product images and result images if you have, and creating slides for your presentation.  If you are doing product demonstration, you can just record the way you use your product.   When everything is ready, you are good to go.

The best type of video that drives traffic is a problem-solving video.  It can be an advice on a problem, or a how-to video on certain issues.  It works because it has some “give-away” things for people who watch it.

So using video to market your product or service is very effective because it can build trust and establish relationship with your customers.  You can try to do a product demonstration or problem-solving video to get started.  But remember to do a plan first when creating a video.  Therefore next time when you start marketing your product, you know how to do with video marketing.

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