In this article you will find out how to do an effective pay per click (PPC) advertising. First of all, we will talk about how to do keyword research the right way. Then we will discuss how should we setup your pay per click advertising campaign correctly. Finally, we will discuss why it is very important to test your PPC advertising campaign continuously. After reading this article, you should know how to do PPC correctly.
Good Keyword Research
First of all you need to find out what keywords your customers are using to do their search, and you need a list of keyword that will be used to promote your product or service. For example, if you start by searching on keyword “weight loss”, chances are you will have keywords that are very competitive, which means that the bidding cost of those keywords is very high. Therefore, you need to narrow down by finding keywords that are not expensive to bid, yet still has decent search volume. Your target is to find 20 – 30 keywords to get started. By doing so it will not cost you too much and get result fast.
Setting up Pay Per Click Advertising Campaign
Setting up a campaign for PPC advertising is very easy these days. The web interface of managing PPC campaign is easy to understand. You just need to follow the instruction on the screen and it should be no problem.
To write an attractive ad, first you need to create a title that contains your researched keyword. Then it will be better if you mention it again in the first and second line of your ad copy. It will be ideal if you can include this keyword in your display URL also. Since those keywords will be highlighted when the search query matches your ads, your ad will be very attractive to other people. By the way, since your ad is highly relevant to what people search, your ad will have higher ranking in search result, even through you does not increase your bidding price.
Testing
Running a PPC advertising campaign is not a one-time event. If you want to get better return from your investment, you need to test and improve your PPC campaign continuously.
There are a lot of things to test. For example, you can test your title, your ad copy, your landing page, and your keywords. To test, you change one thing at a time and see if you get more clicks and more conversion, then go back and do another testing.
If you are busy in working in your business and you do not have time to manage your PPC campaigns, you can always find someone to do that for you. Your time is valuable, so if you do not think that you can do it well, it is ok to find other people to do that for you.