Marketing Strategies For Business

To Business Owner Who Do A Lot Of “Marketing”, but Did Not Get Any Result…
How You Can Make Profit From The Present Economy, where High Operation Cost, Low Spending Motive And Minimum Wage Law Are In Place?

Dear Business Owner,

My name is Ellery Leung, an “accidental” marketing consultant.

In year 2009, I was being fired “again” because my company was downsizing, and unfortunately, I am one of them.

This was the second (maybe thrid) time I was being fired by company because of downsizing.  I am telling you, the feeling is not good at all.

And at that time I am a PHP programmer.  And if you know the job market, tons of students, freelancers and so on know a little bit of programming.  Learning to program is not “that hard” years ago, and personally I think that is going to be easier in the future.  And frankly speaking, I really don’t want to sit in front of computer and coding all day long.

So I decided to make a change

A change that can make me a living and won’t get fired by any company, and I discover marketing.

The main reason why I choose marketing is that, this is so-called the “front-line” of the business.  This is where business are making money.  Peter Drucker, the father of business consulting, once said:

“Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” Peter Drucker

So I spend more than USD$10,000, pay a lot of effort on learning and doing marketing, especially Internet marketing.  I have a lot of experience on :

  • PPC (Pay-Per-Click), including Google and Facebook
  • PPV (Pay-Per-View)
  • SEO (Search Engine Optimization)
  • Link building
  • Press release
  • Keyword research
  • Article/Video marketing
  • Social media (Like facebook, twitter, LinkedIn)
  • Blogging
  • RSS
  • Email marketing
  • Affiliate marketing
  • and more…

Sometimes I fail, and sometimes I get result from my marketing effort.  For example, one of my website (www.HowToMakeMoneyBy.com), which is setup a year ago, has already generated more than 700 leads for me.  But the key is: I did not do anything to promote that website.  And I have more than 10 wordpress websites that generate from $10 – $50 affiliate income for me every month, again, without me doing anything to promote them.

And I suddenly realized that these marketing skills can help a lot of business

So I applied those skills I learned to the company that I am now working on.  Recently they are revamping their website and want it to attract more customers.  So I told them how to do SEO on the website so that search engine can find them, how to get links from other website so that they can rank themselves high on particular keyword, and give suggestion on how to get keywords so that they can drive traffic through PPC without costing their fortune.

I also tell them to create a free report and collect name and email address from their visitors.  Then later on they can do follow-up to those people, and sell them something.

Well, unfortunately they only applied some of my suggestions, and here are some of the results they got:

  • Their traffic volume is double (almost trible)
  • They have Google #1 ranking on some highly competitive keywords
  • Everyday they got 2 – 3 opt-in for their free report
  • They follow-up with those people and make some sales out of it

My company has another client who wants them to manage their PPC campaign.  Again this time they want to have their website revamped and driving traffic through PPC.  So I gave some suggestions on how to generate keywords for their campaign, how to write PPC ads and how to create their landing page so that they can get maximum result etc.

Again, they don’t follow all, but only some of my advices, and here are the results they got:

  • Traffic volume boosts 2 – 3 times
  • Have a very very competitive keyword ranking #1 on Google, without any link building
  • 2 – 3 times more opt-in to the program they are promoting

My company’s client is very satisfied with the result they got.

So what I found out is that:

Even if they don’t follow through my advices, they are still very satisfied with the result

Therefore, I decided to package what I have learned and done so far, to help business owners getting maximum exposure on the Internet, getting customers and make some money from it.  So…

Here is what you get

  • You will get keyword suggestions that is most suitable for your website, so that when people search for something on search engine, they will see your website.
  • You will have an optimized website that is easily read both by human and search engine.  It is especially important for search engine because if search engine does not understand what your website is all about, they don’t know how to add your website to them and people cannot find you through search engine.
  • If you do not have a website, you will have a clean, simple yet powerful website that is already optimized for search engine done by me.
  • If you have an eCommerce website, you will also receive suggestions on how to optimize that website also.
  • Getting links to your website so that your website can rank higher for particular keyword(s)
  • Have your website appears on Page one when people are searching for local business
  • Create a video for your company and put it on video sharing site like YouTube.  Normally video will be shown on search result page #1 or #2 in a very short period of time.
  • Create a name and email collection form and put it on your website.  By doing this your website will become a lead generating machine.  You can follow up with your subscribers, communicating with them, knowing what they want and sell those things to them
  • Hosting your customer database so that you can send them your offer at any time you want
  • Doing a website revamp using WordPress.  WordPress is a CMS (Content Management Software) that is NOT ONLY a blogging platform but also can be used as a standard website.  By using WordPress you can stay away from a lot of hassle of dealing with programming and technical issue.
  • Have your website to be viewed in mobile device like iPhone, iPad, Andriod and Windows mobile
  • Using QR Code to promote your service.  For example, you can put your current discount, coupon or facebook fan page to QR code so that people can easily use their QR reader to get your discount or coupon
  • Create a Facebook fan page for you or redesign one, and connect it to your twitter and linkedin account so that, when you have an update/a promotion/a sale, you can instantly notify your facebook fans, twitter follower, and linkedin connection at the same time.

Here is what these strategies can do for you

The primary objective of all the above strategies is to get more visitors to your website and have them call you for more information. For business that runs for a period of time, not only can these strategies bring your new customers, but it will also leverage your existing relationship with your customers and make more money by selling stuff to them. I will handle all the marketing work for you, all you need to do is getting prepared to handle all those queries and converting them into customers, and finally make more money.

So, how much is it?

The setup fee for everything is USD$2000 or HKD$15,500, and monthly fee is USD$500 or HKD$3,800.
Depending on the services provided, the price can be varied.

Here is what you need to do next

Please fill out this form below and tell me:

  • What business you are in?
  • What are you struggling right now?

I will review and audit your website, and give you a report on that.  This process is free of charge.

Consultation Form

Please fill out the consultation form below and I will get back to you by email and we may arrange a time with you to find out what service(s) are best fit for you.

Your Name (required)

Your Email (required)

Your Contact Number (required)

Your Company Name (required)

What business you are in? (required)

What are you struggling right now? (required)

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Talk soon

Ellery Leung
Ellery Leung, Marketing Consultant