Good Keyword Research

First of all you need to find out what keywords your customers are using to do their search, and you need a list of keyword that will be used to promote your product or service. For example, if you start by searching on keyword “weight loss”, chances are you will have keywords that are very competitive, which means that the bidding cost of those keywords is very high. Therefore, you need to narrow down by finding keywords that are not expensive to bid, yet still has decent search volume. Your target is to find 20 – 30 keywords to get started. By doing so it will not cost you too much and get result fast.

Setting up Pay Per Click Advertising Campaign

Setting up a campaign for PPC advertising is very easy these days. The web interface of managing PPC campaign is easy to understand. You just need to follow the instruction on the screen and it should be no problem.

To write an attractive ad, first you need to create a title that contains your researched keyword. Then it will be better if you mention it again in the first and second line of your ad copy. It will be ideal if you can include this keyword in your display URL also. Since those keywords will be highlighted when the search query matches your ads, your ad will be very attractive to other people. By the way, since your ad is highly relevant to what people search, your ad will have higher ranking in search result, even through you does not increase your bidding price.

Testing

Running a PPC advertising campaign is not a one-time event. If you want to get better return from your investment, you need to test and improve your PPC campaign continuously.

There are a lot of things to test. For example, you can test your title, your ad copy, your landing page, and your keywords. To test, you change one thing at a time and see if you get more clicks and more conversion, then go back and do another testing.

If you are busy in working in your business and you do not have time to manage your PPC campaigns, you can always find someone to do that for you. Your time is valuable, so if you do not think that you can do it well, it is ok to find other people to do that for you.

關鍵字研究

首先，你需要找出哪些關鍵字是您的客戶用來做搜索的，並且您需要一個用於推廣您的產品或服務的關鍵字列表。例如，如果你由搜索關鍵字“減肥”開始，可能你發覺競爭非常的激烈，這意味著這些關鍵字的競標成本是非常高的。因此，你需要縮小範圍，主力尋找並不昂貴，但仍然有不俗的搜索量的關鍵字。你的目標是要找到20 – 30關鍵字。這樣做，它不會花費你太多的同時，亦能很快獲得結果。

設置每次點擊廣告活動

設置 PPC廣告活動是很容易的。管理PPC的網路界面很容易理解。你只需要按照屏幕上的指令去做即可。

為了寫一個有吸引力的的廣告，你首先需要創建一個，包含您的研究關鍵字的標題。然後，如果你在您的廣告文案的第一和第二行再次提到的話會更好。最理想的是，你還可以包含此關鍵字在您的顯示網址（display URL）內。由於這些關鍵字在搜索查詢相匹配時，將在您的廣​​告突出顯示，所以您的廣告將對其他人非常有吸引力。順便說一下，因為您的廣告是​​與搜索高度相關，您的廣告將在搜索結果中有更高的排名，而不需要增加您的投標價格。

測試

運行 PPC廣告活動不是一次性的事件。如果你想從您的投資得到更好的回報，你需要不斷測試和改善你的PPC廣告。

有很多東西可以測試。例如，您可以測試您的標題，您的廣告文案，您的目標網頁和關鍵字。要做測試，你必須一次只改變一件事，看看你能否得到更多的點擊次數和更多的顧客，然後回去重新做另一個測試。直至無法再獲得更好的效果為止。

如果您的業務工作繁忙，而沒有時間來管理你的PPC的廣告，你總能找到別人為你做。記住，您的時間寶貴，所以如果你不認為你可以把它做好，找其他專家來為你做或許會更好。

如果你對我們的SEO服務有興趣，但又不知道這些服務是否適你們，請聯絡我，或者寫電郵到：ElleryLeung@HongKongMarketingConsultant.com，我們可以談談怎麼協助你。