Viral Marketing For Your Business Success

If you are thinking about doing as less as you can while at the same time gaining as much exposure as possible, you should read this article.  In this article, you will find out the power of viral marketing, how to create a video that goes viral among your target market and where to find great content that compose of your viral materials.  After reading this article, you will be able to create a video that goes viral easily and gain a lot of exposure about your product or service.

What is Viral Marketing?

Viral marketing is simply a way to encourage other people, mostly on the Internet, to share your materials among their friends.  Sharing those content is often free of charge.  This is effective because your message can be spread quickly to a lot of people in a very short time.  For example, if your message is read by 5 persons, and these 5 persons share it to another 5 of their friends, you have got 5×5 = 25 people reading your message.  Given that there are thousands and thousands of people looking for free, new and interesting content, your materials will be shared to a lot of people within days.

One of the most effective materials that can go viral quickly is by using video.

Using Video as Viral Materials

Given the latest technical improvement nowadays, recoding a video is extremely easy.  However, it does not mean that you should record everything you possibly find.

To have a video go viral, ensure that your visitors should have something takeaway from your video.  Maybe it can be a solution to a problem, or your idea on certain events, product or service.  At the end of your video, put a call to action to encourage visitors to share your video.  Another way is to have shock or curiosity factor in your video.  The more views your video has, the higher chance that other people share your video.  Unless you are wrapping or presenting your message extremely well, you are suggested not to put any commercial elements inside your video.

So, the next question will be: where to find those interesting content?

Where to find Great Content?

In order to have your video go viral, your video should help people to solve their problem, or make something else better.  The problem-solution videos often get the most impression from visitors and therefore get spread out quickly.  Another way is to write down 5 – 10 popular culture influence recently, and incorporate those cultures in your headline and message, together with your product and services.  It is important to make sure that you are respecting other people when you draft your message.

Using viral marketing will be one of the main trends in current marketing industry and it is very important for business success.  Among other materials using video is the most effective way to have your message go viral.  And remember that your message can be either problem solving or presented with current culture influence.  So next time when you are doing viral marketing, you know how to do it well.

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