If you are new to online advertising and want to find out what are the ways of doing online advertising, you should read this article. In this article you will find several ways of doing advertising online and after that, you will be able to pick the most suitable one for your business.
There are several ways of doing online advertising, which included, but not limited to, the following:
SEO (Search Engine Optimization)
This is a technique to have your website easily found by the search engine. Search engine works in a way that, they will use a very small application to visit your website and crawl the content inside. Then this application will send back the information to search engine and add your website to their index. In other words, if your website is well constructed in a way the search engine can find you, it will be added to their index and therefore, can be found by people who need your product or service.
PPC (Pay Per Click)
This is by far one of the most effective ways to bring traffic. It works simply by showing your ads on search engine result page (SERP). While your ads are showing up, it won’t cost anything. You pay only if a visitor clicks on your ads. Although it can bring you traffic very quickly, the downside is that, if you cannot manage it well, you will spend a lot of money and get poor result at the same time.
PPV (Pay Per View)
Similar to PPC, you are charged not by visitor’s click but by views. If one visitor refreshes his browser twice and your ads appear twice, it will count showing two times instead of one. Usually PPV is counted per thousand views. So you may be charged $5 – $10 per thousand views.
Forum Marketing
It is simply by posting in the forum, and you advertise in your forum signature, since online forum are where people are gathering, the result can be very effective. And because most of the forums are free to join, it is also a cost free solution.
Article Marketing
Another way of promoting your product and service is by publishing article to ezine or article directory. The concept here is that, since an article is supposed to contain useful information, user can find from the search engine and read it online. If your article contains valuable content and people want to learn more, they can click the URL in your author bio box for further information. Many article directory are free to join and free to publish article to, so it is another cost-free marketing solution.
Social Media Marketing
People are continuously spending a lot of time on social media like Facebook and Twitter. If you can promote your product or service there it will get a lot of exposure. However, since you are leveraging the relationship with your network when you promote using social media, you should provide valuable information to your friends instead of just sell to them, which will just hurt your relationship.
Video Marketing
Other than spending time on social media, the second place people are going is video site. People like watching video compared to reading a bunch of text line by line. So if you want to promote your product or service, putting some videos on those video sites can be very helpful.
Blog Marketing
It is very similar to article marketing but you are publishing blog post instead of article. Since blog post are conceived to be shorter, plain and easy to read, you will be able to get traffic from your blog easily.
Email Marketing
Email marketing is more than just sending an email talking about your big sale. According to Jeff Walker, email box is considered a personal, private place online. Therefore, if your email can reach their box, it means they accept you to come to their “Personal place”. In other words, email is a good tool, if not the best tool, to build relationship with your prospects. Having a good relationship with your customer database means that people will listen to you and, they will buy from you if you told them to do so.
Although there is still some other ways to do advertising online, the list above are the most common ways for you. Now that you know some methods of doing online advertising, pick one or two methods and start implementing your own online advertising strategy now!