This is a very good article I read that encourage me when I am doing marketing consulting. I hope it can help you too. Here I would like to share some of my “A-Ha” moment here.
First of all, here is the article: This Stuff Works
This is the story that is talking about how a marketing consultant who has some hesitation in her business suddenly, in 1 day, got 2 new piece of works and 3 potential clients.
This story simply tell that:
If you make a commitment to your marketing, take the steps necessary and persist, this is the kind of thing that happens!
No matter you are a consultant or a business owner, it is one of the crucial thing you have to know.
Another very important message here:
The More Clients Bottom Line: Don’t assume you know what prospects are thinking and what’s gong to happen until it happens. Too many of us give up on marketing or do it half-heartedly, when right around the corner may be the next client ready to start working with you.
It just tell it all.
If you just learn something from JUST the above 2 statments, it is good. And if you want to know more about the article, you can read the article here.