The biggest asset of any business is their customer list. No matter it is an email list or postal address list, if you have a list to market to, it will help you a lot in your business. In this article you will find out why you should build a list, how to build your list and, how to use newsletter to market your list. After reading this article you will be able to build your own list and start making money.
Why You Should Build a List
While we all know that customers is critical to your business success. But customers come and go easily, if you cannot have them come to your site or store repeatedly, your business will not last long. As I said before, your list is your biggest assets. Since when you have your own list, you can have many ways to market your list and make money, such as offering seasonal discount, new product promotion or merely give away new information. By doing this, you will have a group of “fans” that you can market to at any time.
How to build your list?
With the help of current technology, building a list is easier than before. For example, if you want to build an email list, there are some email management service online, like Aweber or GetResponse, available at very lower price. All you need to do is to register in their website, then create an optin form using their easily to follow guidelines, and put it on your website.
After having an optin form available, you need to think of something that your customer wants and you give it for free when they optin. For example, you can say that if you enter your name and email address now, your customer can get a free report or free video that solve their particular problem easily.
When you have your form and free offer ready, you should now go to where your target customers are, like forums or blog, and advertise your website. Or you can write some articles or press releases and add your website at the end of your articles. Both are great ways to attract website traffic and if your offer is great enough, you will have your list built very quickly.
How to use newsletter to market your list?
Once you have your list growing, it is time to build relationship with them. One of the ways is to use newsletter, which is a great way to communicate to your subscribers. Especially if your newsletters have a lot of high quality content or problem-solving techniques, your customers will tend to listen to you and believe what you said. If you have problems in finding content, here is a suggestion: in your newsletter you can talk about your own experience, what you struggled and how you got through it. Another suggestion is to write your opinion on particular blog post or article, remember to quote the link of the sources so as to avoid any copyright issue.
Now that you have everything you need to start building a list and make money out of it. Remember your list is the biggest asset in your business and you can make money by having a good relationship with your list of customers. To build your list, you need an email management software such as Aweber or GetResponse. Then create a free offer and put it on your website together with your optin form. Finally, you can use newsletter to build relationship with your list of customer. Given that your newsletter is useful and contains a lot of good content, your customer will like you, believe you and do what you say. I hope that it can give you some insight on building your list and make a lot of money out of it.