If you are still not sure about whether it is a right decision to participate in social media, chances are you have already missed a lot of opportunity to reach your target market. Firstly we would talk about the difference between social media and social networking. Secondly, we will discuss about two important points you should pay attention to when you approach this new marketing channel. Finally, we will talk about the common mistakes business owners are making while they are doing marketing in this new channel.
So what is social media and social networking?
Some people may mess up the definition between social media and social networking, or even they are using interchangeably. But actually they are two different things.
Social media can be seen as a “tool” or a platform that allow people to share information with each other. While social networking can be seen as an “action” that people with different interests can freely create and share message in the same platform, as well as building relationship with each other.
You will have to pay a lot of effort unless you have already had a brand established for a long time, or you have already had a customer base, having powerful influence in this area takes hard work and continuous effort. And you do that with your social networking skills, which is a way to have a conversation with your target audience.
Important points regarding “social”
Social media provides an excellent way for people to communicate with each other. As a result, it allows us to build a deep and valuable relationship with each other. However, if you want to get the maximum return from it, you need to remember two things:
1. People want a lot of useful information. In other words, although selling things over there is acceptable, if you just focus on sales but nothing, sure it will drive people away. So find a way to add value to the conversation using your knowledge and expertise is the way to go.
2. When you launch your social media campaign, you may not see a lot of responses immediately. It takes time and efforts so do not give up.
Marketing With Social Media
The key to do social media marketing is about connection. After understanding the underlying concept behind this marketing channel, you should pay more attention to create a right message and sending to a correct market. It is less about the technology. In other words, no matter which platform you are using, the fundamental principles are the same. Therefore, instead of considering that it is another “fancy” tools or technology, they are actually a way for people and friends to connect with each other. Making use of it correctly will give you tremendous success.