Integrating USP to your existing business process is critical to your business success. Given that you have a state of the art, invaluable USP in your business, if it is inside your brain only, it is completely useless. Your customers should know the reason why they should buy from you but not other people, therefore it is required to expose …
What is your USP?
USP (Unique Selling Proposition) is simply the answer to the following question: Why should I buy stuff from you instead of others? The answer to this question determine how do you make money in the market. In any market you have 3 ways to make yourself unique: Price leader: Your business can become price leader, which means you price is …
What is Unique Selling Proposition and How To Create One?
If you are going to start having your own business but you don’t know where to start, you may need to read this article. Every business needs something special that can appeal to their customers. A unique selling proposition, or USP, is the thing that you need to “Stand out from the crowd”. In this article you will understand what …