If you want to learn about doing video marketing for your business, this article is the one that you should read. In this article we will take about why video marketing is so popular, how to use YouTube to promote your business, and which business area can you apply your video marketing to. After reading this article, you may have some ideas on how to create an attractive video that brings customers to you.
Why is video marketing so popular?
It simply because people loves video! Compare to reading a bunch of text, people really love to watch video. Since video has a perceived value of fun and entertaining, when you present your product or service with video, people will tend to watch it. Another reason is that video can build trust. In business people will buy when they trust you. If your customers can see you on the video and talk to them directly, they will trend to trust you.
Using YouTube to promote your business
One of the most popular video sharing sites is YouTube. Therefore it is a must that you need to put your videos on that site to get maximum exposure. However, the quality of your video is very important. Here quality does not mean that your video should be produced in Hollywood style. Your video should be high quality in terms of information. We all know that people do not like watching advertisements on TV, so same rules applied to online video also.
Your video should provide solution to customer’s problem. It is best to have a step-by-step blueprint to show that you have a solution on particular problem. Actually, it is OK to have a power-point video as long as the information inside is valuable and useful.
Which part of your business can you apply your video marketing skills to?
If you are doing it right, video marketing can help in many aspects. For example, you can use video to present your upcoming product launch. You can talk about why people need this and what your product/service is so that it helps your customer to achieve certain objectives. Or you can shoot a simple 3 minutes video talking about any bonus that people will get when they bough from you. If you are promoting other people’s product, you can give a review on that product using video. The possibilities are endless.
So please put the above idea to use and you will see results. You have already learnt the reason why video marketing is so popular, how to use YouTube to promote your business and finally, where can you apply your video marketing to your business. Therefore next time you are going to promote your business, you know that there is another way to do it effectively.